Research. Plan. Measure.

A brand’s success is driven by the unseen – the research, insights, and strategy that allow creative teams to take that brand to market in a relevant and compelling way. Without doing the work to define your goals, understand your audiences, and set up measurable plans, you could be wasting precious marketing funds on tactics that won’t drive results.

This is where I come in. My expertise lies in creating actionable brand strategies that look at the entire path to purchase, from uncovering ownable white space for a brand to measuring and analyzing results for continued learning and optimization. I can work independently, helping you identify your brand goals and designing and implementing a plan of action to achieve those goals, and I can work with your cross-functional teams to bring that plan to life. I also understand there is no one way to attack a project and am happy to scale the approach to meet your budget.

Not sure it’s a job for me?

Have a gap in your marketing department or agency? Contact me. If it is not something I can personally tackle, I will do my best to point you in the right direction for the best resources.

“Yadda yadda. Strategist says a bunch of stuff. It’s wordy. Not helpful, empty and useless. Basically a broken wobbly compass. Now ya gotta rely on the same old thing as always: trusting your gut and hoping. Fingies crossed 🤞. And then there’s Kristin. The only strategist I’ve ever worked with who guided my thinking, made complex ideas simple and nailed the direction like a boss navigator of ideas and action.”

Scott

Creative Director

Our Services

What We Do

Brand Positioning

Define your brand’s why – its purpose and reason for being, including your brand personality, values, mission, vision, archetype, and reasons to believe.

Audience Segmentation, Persona, and Journey Creation

Identify your prime targets and understand what makes them tick – demographics, motivators, barriers, purchase occasions, and touchpoints.

Market Research

An all in or scaled approach including secondary, qualitative, and quantitative methods – market trends, competitive analysis, survey design (with expertise in Qualtrics, Survey Monkey, and Pollfish), focus groups, interviews, and ethnography.

Strategic Planning

Create a snapshot for your business or marketing plan including goals, objectives, strategies, and tactics with timing and measurement plan – broken down by segment, region, audience, and/or campaign.

Pitch Development

Tell a compelling story to win the business – weave together insights to seamlessly lead the audience to your solutions, prove your prowess, eliminate doubt.

Creative Strategy

Inspire creative teams with actionable insights and a unique perspective on the challenge – brief writing, creative inspiration, brainstorm facilitation, idea sell-in.

Sales Strategy

Align the right products and services to the appropriate channel – tailor messaging and sell-in tools, train reps on reasons to believe vs. competition, use storytelling to hook the customer.

Measurement & Analytics

Have a plan to measure success and implement ongoing analysis to optimize marketing spend – define KPIs and measurement plan, capture data, analyze, refine, repeat.