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Bike Athletic

Brand Research and Positioning Strategy to Reclaim a Category

“I worked with Kristin on a market research project for a national brand that was relaunching in the spring of 2021. Kristin’s research was an instrumental piece for the brand in developing the mission statement, marketing strategy and next steps for rollout.”

– Tiffany, BIKE Athletic

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BIKE Athletic was a legacy brand looking to relaunch in a market they previously owned. They wanted to understand existing perceptions of their brand, current competitors in the market, and identify the white space. Through social listening and secondary research, both including in-depth competitor analysis, I was able to identify uniquely ownable territories for the BIKE brand and launch the creative team into meaningful positioning work. The outcome was a brand that took back a category that they created over a century ago with a positioning that honored their legacy in a modern day environment.
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